While SEO agencies are lauded for helping websites rank higher and garnering free, targeted traffic, a diversified approach, such as the inclusion of Pay per Click (PPC), should define any top marketing agency. This balanced method not only safeguards you from alterations in Google’s search algorithm but also boosts additional traffic to your site. So, how does a professional SEO agency navigate PPC? Here’s the breakdown:

“Social Media powered 32% of all website traffic last year” - Google

Having professional PPC services takes the guess work out of a very broad subject

PPC (Pay Per Click) Management Done Right


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Pay per-click is an important part of a diversified marketing plan, putting you INSTANTLY ON TOP OF PAGE ONE IN FRONT OF YOUR PERFECT CLIENT…



In summary, SEO agencies create multiple PPC campaigns with varied parameters, continually fine-tuning them until they achieve desired results. They also conduct A/B testing on the landing page, comparing the outcomes after modifying small details, in a relentless pursuit of optimization. With professional management, every small business or budding business idea can leverage the digital media effects of PPC for a robust Toronto digital marketing strategy.

Activity Reports

We provide a detailed report of your website SEO performance evaluation, as well as data about your traffic, top referring keywords and a full explanation of your search engine activity. Think of when choosing an SEO company.

Keyword Research

PPC charges you only when your advertisement is clicked. Similar to SEO, PPC involves comprehensive keyword research to ensure clients the best return on their marketing budget. The research determines the kind of keywords people use to search for various products and services and pinpoints those that are actionable. For instance, a search for ‘knee surgery’ signifies information-seeking, while ‘knee surgeon’ suggests a readiness to engage in a service, making the latter more valuable for a knee surgeon’s PPC campaign.

Target Audience

SEO provides audience insights through keyword analysis. However, PPC requires more granular details about the target audience. Agencies delve deeper into demographics for the campaign, leveraging advanced targeting options in PPC platforms that allow ad targeting based on gender, age, location, spending habits, and interests, besides the most actionable keywords with high commercial intent.

Creating The Ad

Post identifying the keywords and target audience, the next step involves crafting the right creatives—marketing materials like banners, images, and ad copy—designed to prompt the audience to act. To enhance their appeal, an agency employs images, text, and colours that resonate with the target audiences, increasing the probability of them clicking the link and reaching the main offer or sales page. Studies on consumer responses to ad copy and images inform the selection of copy and colours that appeal to your desired demographic.

Campaign Monitoring

Launching the PPC campaigns is not the end, but the beginning. Agencies must monitor campaign performance, adjust the settings, and ensure they are on track to deliver expected results. They analyze the statistics to verify accurate targeting and whether the landing page is achieving the benchmark conversion rate or better. They also monitor the performance of the keywords, promoting those yielding better results while discarding underperformers

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How Professional PPC Management Works?

SEO agencies are known to help websites rank higher in search engines so that they can get loads of free and targeted traffic. But having a diversified approach should be the hallmark of any good agency and as the old saying goes ‘don’t put all your eggs in one basket’. A balanced approach protects you from Google’s search algorithm changes and drives additional traffic to your site in addition to search engine traffic….BONUS! Wondering how a professional SEO agency handles PPC? Here are the basics:

Keyword research: First off, in PPC or Pay per Click you are only charged whenever someone clicks on your advertisement. SEO involves a lot of keyword research and the same applies for Pay per Click campaigns. When SEO agencies are engaging in this type of advertisement they have to do research on the best keywords to give clients the best return on their marketing budget. The research will let them know the kind of keywords people are using to search for the various products and services and which ones are actionable and actionable is the key term here. Example: Someone searching using the keyword phrase ‘knee surgery’ is at the information stage, looking for information on what’s involved in knee surgery such as recovery time etc. Now someone searching the keyword phrase ‘knee surgeon’ is at the stage of having the surgery and is now looking to choose a knee surgeon. You can see that as a knee surgeon, you’d rather have the traffic associated with the latter keyword phrase as it’s a leader with the intention of purchasing a service, possibly your service.

Target audience: With search engine optimization, you get an insight into your audience by researching the keywords they use most frequently when searching for your products or services. With PPC more details are needed about the target audience and agencies must do further research to have a clearer picture of the demographics they will be targeting with the campaign. This is because the platforms used for PPC have advanced targeting options where the advertisers can target their ads based on gender, age, location, spending habits, and likes as well as finding the most actionable keywords with high commercial intent.

Creating the ad: After knowing the keywords to use as well as the target audience, the next step in creating PPC campaigns is to consider the right creatives to use. Creatives refer to marketing materials that will be displayed to the target audience which tries to get them to take some action, such as banners, images, and ad copy. In coming up with the creatives, an agency will use images, text, and colours that appeal the most to the target audiences and increase the odds of them making the desired action, which is to click the link and be led to the main offer or the sales page. How is this done? Countless studies have been done on how consumers follow ad copy (eye tracking) and respond to images as well as certain colours, at we cover every facet of a campaign right down to the copy and colours that pertain to your desired demographic, all of which are represented on your new landing page.

Campaign monitoring: PPC campaigns don’t end after the ads are created and the campaigns start running. The agencies must monitor the campaigns, tweak the settings and watch their performance, to ensure they are on the right path towards delivering the expected results. The agency will then analyze the statistics to ensure that the targeting was accurate and the landing page is achieving the benchmark conversion rate or better. They will also check on the performance of the keywords to boost those keywords that are getting better results while discarding those that are performing poorly.

Essentially, SEO agencies will create multiple PPC campaigns with different parameters and continue tweaking them until they achieve the desired results. Campaigns will also be subject to A/B testing, changing one small detail on the landing page and then comparing the results versus the previous one…and so on and so on.

What Clients Say About Digitally Marketed™?

“Experiencing a surge from 12 to an impressive 72 leads monthly, we now hold top spots on the first page with over 120 keywords, all thanks to Digitally Marketed™

Review by Bruce Sanders for Digitally Marketed™

Bruce Sanders

Detoxification Works ®

“Since engaging Digitally Marketed™, we’ve taken over the first page, leaving our competitors behind. We’ve seen a staggering 216% revenue increase – a testament to the power of digital marketing.”

Review by Sandra Butts for Digitally Marketed™

Sandra Butts

Food Jinn

“Majdi’s Toronto team at Digitally Marketed ™ expertly boosted our online presence; highly recommended for digital success.”

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As a company our philosophy is directed by ‘BIG DATA.’ We research, design and develope and let the numbers roll in. Once in, we adjust and test all aspects of your campaign to increase it’s efficiency… Rewind and repeat, the numbers tell us where to go.



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