CASE

STUDIES

HOUSE OF LAYTH Case Study

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THE CLIENT

HOUSE OF LAYTH stands as a paragon in the decor design industry of Toronto. Their designs seamlessly blend contemporary aesthetics with timeless elegance, making them a sought-after name for those seeking to elevate their spaces.

THE SITUATION

In the digital sphere, even the most esteemed brands can encounter visibility challenges, and House of Layth was no exception. Despite their unparalleled expertise in decor design, their digital metrics indicated a disparity. Their online positioning in key search queries did not reflect their industry leadership. This digital misalignment was leading to missed opportunities in attracting potential clientele and collaborators. Furthermore, the digital content, rich with design insights and trends, was not gaining the traction or engagement it merited, indicating a potential misalignment in its digital strategy.

THE SOLUTION

To address this, House of Layth embarked on a rigorous digital overhaul:

Technical SEO: A deep dive into their website’s architecture revealed areas of improvement. Speed optimization techniques, including browser caching and image compression, were employed. Canonical tags were used to prevent duplicate content issues, and a mobile-responsive design was implemented to cater to the growing mobile user base.
On-Page SEO: Each webpage was optimized with decor-centric keywords after a meticulous keyword research process. Alt tags for images, which are crucial for a decor design firm, were optimized to improve image search rankings.
Off-Page SEO: Strategic partnerships were forged with decor bloggers, influencers, and industry websites to build high-quality backlinks. Guest posts and features on renowned decor platforms further bolstered their domain authority.ƒ
Content Strategy: A content calendar, focusing on decor trends, design tutorials, and case studies, was rolled out. This not only showcased their expertise but also catered to the informational needs of their target audience.
Analytics and Tools: Platforms like Google Analytics and SEMrush were employed to monitor website performance, track user behaviour, and refine SEO strategies based on real-time data.

THE EXPECTED OUTCOME

With these technical and strategic initiatives in place, House of Layth is poised to reclaim its rightful digital space. Preliminary data indicates a surge in organic traffic, improved bounce rates, and enhanced user engagement. As these strategies mature, House of Layth is expected to become not just a decor design authority in the physical realm but also a dominant digital decor voice in Toronto and beyond.

DIGITALLY MARKETED TM

As a company our philosophy is directed by ‘BIG DATA.’ We research, design and develope and let the numbers roll in. Once in, we adjust and test all aspects of your campaign to increase it’s efficiency… Rewind and repeat, the numbers tell us where to go.

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ADDRESS

DIGITALLY MARKETED™

30 Eglinton Ave. West

Suite #14

Mississauga, Ontario

L5R 0C1 Canada