HOUSE OF LAYTH Case Study
- Technical SEO: A deep dive into their website’s architecture revealed areas of improvement. Speed optimization techniques, including browser caching and image compression, were employed. Canonical tags were used to prevent duplicate content issues, and a mobile-responsive design was implemented to cater to the growing mobile user base.
- On-Page SEO: Each webpage was optimized with decor-centric keywords after a meticulous keyword research process. Alt tags for images, which are crucial for a decor design firm, were optimized to improve image search rankings.
- Off-Page SEO: Strategic partnerships were forged with decor bloggers, influencers, and industry websites to build high-quality backlinks. Guest posts and features on renowned decor platforms further bolstered their domain authority.ƒ
- Content Strategy: A content calendar, focusing on decor trends, design tutorials, and case studies, was rolled out. This not only showcased their expertise but also catered to the informational needs of their target audience.
- Analytics and Tools: Platforms like Google Analytics and SEMrush were employed to monitor website performance, track user behaviour, and refine SEO strategies based on real-time data.
THE EXPECTED OUTCOME
DIGITALLY MARKETED TM
As a company our philosophy is directed by ‘BIG DATA.’ We research, design and develope and let the numbers roll in. Once in, we adjust and test all aspects of your campaign to increase it’s efficiency… Rewind and repeat, the numbers tell us where to go.
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