CASE

STUDIES

Save Perks Case Study

save perks logo

PROJECT OVERVIEW

Client: Save Perks
Industry: Employee Benefits, Rewards & Discount Platform
Location: Canada
Website: https://saveperks.com
Project Status: Completed
Package: Complete Website Development & Digital Marketing
Services Provided: Branding, Logo Design, Domain Registration, Website Design, WordPress Development, AI SEO, AI Search Optimization, Google Ads, Email Marketing, API Integrations, UX Design, Technical SEO, Content Strategy

THE SITUATION

Save Perks was built from a single idea—to create a premium Canadian employee perks and rewards platform that connects businesses, organizations, and members with exclusive discounts from trusted local and national brands.

The client approached Digitally Marketed™ before the business existed online. Every aspect of the company had to be planned, designed, developed, and launched from the ground up. This included branding, website architecture, user experience, lead generation, search engine optimization, digital marketing, and long-term scalability.

The goal was to create a modern, trustworthy platform that delivers a seamless user experience while positioning Save Perks as one of Canada’s leading employee discount and rewards programs.

DIGITAL CHALLENGES

Building a completely new digital platform presented several challenges.

  • No existing brand identity, logo, website, or online presence.
  • No domain registration, hosting environment, or business email infrastructure.
  • A complex website requiring multiple user journeys, custom forms, partner registration, business onboarding, and promotional pages.
  • Required AI SEO optimization to compete for highly competitive employee benefits, rewards, coupons, and discount-related search terms.
  • No Google Ads strategy, conversion tracking, or customer acquisition system.
  • Email marketing automation needed to connect with the Birthday Club and future promotional campaigns.
  • Required scalable architecture capable of supporting hundreds of businesses and thousands of offers.
SavePerks case study showcasing a complete digital platform built by Digitally Marketed, including branding, custom website development, Birthday Club automation, API integrations, Google Ads management, email marketing, and AI SEO services for Canadian businesses.

OUR DIGITAL STRATEGY

Digitally Marketed™ developed the Save Perks platform from concept to launch, creating a complete digital ecosystem designed for long-term growth.

  • Complete Brand Development
    Designed the Save Perks logo, established the visual identity, selected the colour palette, typography, brand guidelines, and created a professional brand that reflects trust, simplicity, and innovation.

  • Website Design & Development
    Designed and developed a fully customized website with more than 10 professionally designed pages, responsive layouts, intuitive navigation, custom landing pages, optimized user experience, and multiple conversion-focused contact forms.

  • Technical Infrastructure
    Registered the domain name, configured hosting, created professional business email accounts, secured the website, and implemented advanced API integrations to improve automation and operational efficiency.

  • AI SEO & Search Optimization
    Implemented technical SEO, keyword optimization, structured content, schema enhancements, internal linking, optimized metadata, and AI Search Ready content designed to improve visibility across Google Search and AI-powered search engines.

  • Content Marketing & Blog Strategy
    Created an AI SEO content strategy supported by optimized blog articles targeting employee benefits, workplace perks, exclusive discounts, Canadian savings, local offers, and consumer search intent to build long-term organic traffic.

  • Google Ads & Digital Marketing
    Developed Google Ads campaigns focused on qualified traffic, lead generation, and business growth while optimizing landing pages to maximize conversions and return on advertising spend.

  • Email Marketing Automation
    Integrated the Birthday Club with automated email marketing workflows, allowing Save Perks to build customer relationships, increase repeat engagement, and support future promotional campaigns.

  • Custom Development
    Implemented multiple customizations throughout the platform, including sophisticated API integrations, customized contact forms, partner onboarding systems, business registration workflows, and scalable backend functionality tailored specifically for Save Perks.

THE RESULT

Save Perks successfully launched as a fully branded, AI Search Ready digital platform built for long-term growth. Every component—from branding and website development to AI SEO, Google Ads, email marketing, API integrations, and content marketing—was designed as one unified ecosystem focused on generating qualified traffic and converting visitors into members and business partners.

Today, Save Perks provides Canadian users with a modern, fast, and user-friendly experience while giving businesses a professional platform to promote exclusive offers and reach new customers. The project demonstrates how Digitally Marketed™ transforms an idea into a complete digital business, combining branding, technology, AI SEO, and performance marketing into one scalable solution.

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